Vis Jams - History
Back in 1982
the Visini brothers, owners of a fruit farm in the heart
of the Italian Alps, had an abundant crop of blueberries, blackberries
and raspberries. They hit on the idea of extending their
traditional activity of selling fresh fruit to making
jams and preserves out of their genuine produce.
A fundamental role in the development of this project
was played by international experts who supplied the necessary
know-how and then the innovative idea of using a high
percentage of real fruit with a low sugar content.
So the first range of Vis jams was launched:
the “65% fruit range” featuring blueberry, blackberry,
raspberry, apricot and strawberry preserves.
Transforming fruit into jam required the building of a
small factory, which was specially designed to be in harmony
with the surrounding Alpine landscape. |
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