Vis. Specialist of Taste.
Back in 1982 the Visini brothers, owners of a fruit farm in the heart of the Italian Alps, had an abundant crop of blueberries, blackberries and raspberries.
They hit on the idea of extending their traditional activity of selling fresh fruit to making jams and preserves out of their genuine produce.
A fundamental role in the development of this project was played by international experts who supplied the necessary know-how and then the innovative idea of using a high percentage of real fruit with a low sugar content.
So the first range of Vis jams was launched: the “65% fruit range” featuring blueberry, blackberry, raspberry, apricot and strawberry preserves. Transforming fruit into jam required the building of a small factory, which was specially designed to be in harmony with the surrounding Alpine landscape.